Inflight entertainment has emerged as one of the most potent advertising platforms using traditional and new media. While the market is limited to how many people fly, that market is, in fact, huge and it offers a number of benefits that traditional or new media do not offer in and of themselves. Here are a few of those benefits.
A Captive Audience
Once you pass the security screen, you pretty much are at the mercy of the airlines and the airport you are taking off from. They can bombard you with advertising starting with that overpriced coffee to the wall slogans to the airlines’ in-flight entertainment and amenity offerings. Even if you opt out of the in-flight movie and pay for wifi, you still get “touched” by advertising with nowhere to go. The only way to escape it is to sleep from the security screening through claiming your baggage.
The Audience is Huge
Every day, tens of thousands of people fly worldwide across the airline industry, affording Americans Airlines in-flight entertainment and advertising opportunities galore. Whether flying domestically or abroad, any advertising campaign has automatic access to thousands of people. Plus, the traveling audience tends to spend money while in the airport; that means they present a tremendous opportunity to any advertiser to not only reach them, but convince them to make a purchase.
Better Customer Profiles
Airline travelers give up a lot of information to get their tickets, even without going into the more controversial information airlines collect. They offer up their geographical origin, destination point, frequency of flight, routes, class of flight, airline preferences and some purchase habits. All that spells a wonderful opportunity to target messaging to meet travelers’ needs and wants. Done correctly, you can target first-class customers, business class and coach, each with a tailored message geared toward prompting them to make a purchase.
Lots of Advertising Platforms
Every passenger presents multiple opportunities to put a message before them, in a variety of platforms. Print, TV, digital and ambient advertising chances flourish. These mediums include magazines, wifi messages, in-flight television or movies, amenities (advertising on snacks and napkins,) etc. Every advertiser has a chance to reach a customer, every day, tailored to them on their preferred platform.
In-flight entertainment, mixed with other advertising, presents the advertiser with a multitude of opportunities on multiple platforms. Check out the many advertising opportunities every passenger is exposed to from the moment they walk into an airport until the moment they leave an airport property.