Inflight advertising might not be your primary method for reaching potential customers, but it offers a host of benefits that shouldn’t be overlooked.
It’s rare that anyone has access to a captive audience, but airlines provide one of those few opportunities. Passengers can’t simply get up and walk away, and their selection of channels or entertainment choices is also fairly limited. Additionally, being stuck on an airplane is generally quite boring. There isn’t a whole lot to do, so the audience is generally more receptive. They’re hungry for information and eager to be entertained.
Many people travel for work or vacation, and almost no one owns a private jet. Frequent flyers will see your ads again and again. Other passengers might not fly as often, but they still provide you with repeated opportunities throughout their lifetimes. That grants you a high frequency and impressive reach.
You can target your audience by geographical location, flight routes, destination, or even their established preferences and purchasing habits if you have access to that data. As an added bonus, high-end merchandise can be be focused towards business class and first class. Even if you prefer to budget for low-cost carriers, you can still reach a substantial audience.
Few advertising avenues are truly global, but inflight advertisement is one of them. You can access people traveling regionally, nationally, internationally, and even across multiple continents. With airlines, virtually the entire world is within your reach. Many international travelers are prone to spending before, during, and after their trip. That enables you a whole host of opportunities to win over customers and entice buyers.
Formats and Platforms
You don’t have to stick with a single format or platform. There are inflight magazines, touchscreens and digital devices, as well as ambient options available. You can choose any combination that you like and adjust your approach in the future after you’ve seen the results. Many flights now offer Wi-Fi, which provides you another way to advertise to passengers.
With so many advantages, it’s difficult to imagine that inflight entertainment advertising wouldn’t be right for you. To learn more, speak with the professionals at Global Eagle Advertising.