In-flight magazine advertising has been with us for a while now and evens so, some pervasive myths persist about the concept: effectiveness and costs. In fact, advertising in-flight can be so effective, it might be the best chance an advertiser has to attract the attention of travelers. If you’re considering investing in airline advertising, here are a couple of the most prominent airline magazine myths busted.
No One Pays Attention
This myth assumes that in-flight magazines are nothing more than advertising and really boring. That might have been true 30 years ago. Today, the in-flight magazine is an entertaining and informative medium that covers everything from travel tips to destination profiles and recommendations. It’s interesting reading, even if you’re just skimming it, waiting for a flight to get started.
Surveys back this up. The Global Passenger Survey verified that on any given plane, approximately 75 percent of the passengers perused the in-flight magazine. For many people, it’s the solitary activity they will endeavor during a flight. Part of this is that they have no other choice, but part of it is also that in-flight magazines are more entertaining and engaging.
The Advertising is Ineffective
This is a myth that has persisted mainly because tracking mechanisms were not the best. That has changed as well. In fact, the Global Passenger Survey indicates that 41 percent of passengers bought something that was advertised in the in-flight magazine and 73 percent took some type of action based on the advertising.
The Publication is Amateurish
At one time, in-flight magazines might have been the work of those for whom more traditional publishing was not an option. That has changed as well. Today, many in-flight magazines have staff writers and editors as well as guest writers and links to online information sources. All of that has improved the magazines and made them interesting.
In-Flight Magazine Advertising Isn’t Cost Effective
The only way to refute this is by the numbers. The Federal Aviation Administration estimates that over 2.6M people fly in and out of American airports. 41 percent of them, per the Global Passenger Survey, read the in-flight magazine. That means on any given day, in-flight magazine advertising touches over 1M passengers. Distribute the costs of advertising across multiple airlines based on that volume and it quickly becomes evident that in-flight magazine advertising is extremely cost-effective.
As a leader in aviation services, Southwest Airlines advertising presents some of the greatest opportunities to attract customers in existence. Check out advertising rates and options today and get started appealing to an engaged and enthusiastic audience. Give the experts at Global Eagle Advertising a call.