To help maximize your airport advertising, consider catching your audience while they’re captive. By implementing airport lounge advertising, potential customers will see your product while they’re waiting for a flight. Don’t worry about chasing them down. Your customers will come to you. All you need to do is implement a proper airport club advertising campaign and wait for the right customers to board for their flight. Catch their eye before they catch their flight.
Let’s say that you have digital ads set up in each airport terminal. You strategically place ads so that visitors will see them regardless of which airline they utilize. And thankfully, it’s no longer a question of which terminal you’ll utilize. Rather, it’s a question of whether or not you’ll utilize every terminal that’s at your disposal. Keep in mind your ad needs to be seen by customers in order for it to be effective. So, make sure that your brand is easy to find.
Advertising to potential customers in the airport allows you to target people who fly often. One study found that frequent fliers comprise seventy-five percent of all passengers in commercial plane flights. Moreover, these individuals are most likely the customers that you’re looking for. The majority of these frequent fliers earn upwards of one hundred thousand dollars per year.
Having passed security, most flyers commonly stand around or sit and wait for their flight. And if they haven’t brought something to preoccupy themselves, they’re left to engage with other flyers or the airport itself. Your ad might be one of the few things that they have to engage with. Since your brand might be one of the few brands that are present within the customer’s sight, someone might start to research or purchase your products or services out of curiosity.
In an airport, there’s a captive audience to work with and there are potentially fewer distractions. Unlike billboards, airport advertising doesn’t need to account for customers who are busy driving down the interstate. Placing your ad in an airport might be better than putting it in a magazine since you don’t need to compete with an editorial. Instead, your ad sticks out in what might be an otherwise boring airport. Consider using airport advertising to raise brand awareness.